During his quarter century of military service – including five as a contractor – it’s safe to say Air Force veteran Mike Godfrey has witnessed more things than the average person does in a lifetime. But one thing he did not see coming was the surprise he experienced on September 21 when Superior Carriers management presented him with a new MACK Anthem sleeper cab.

One of the largest bulk truck carriers in North America, the family owned and operated company partnered with Modagrafics to design, develop and deliver a one-of-a-kind vehicle. The trophy truck with its patriotic theme, complete with a chrome bulldog on the hood, caught Godfrey off guard when he received the keys In front of a sizeable crowd at its Oak Brook, Illinois headquarters. Godfrey and the truck are scheduled to travel around the country. Follow Mike on his journey at #superioranthem.

“It was important that we did this,” said Superior Carriers president, Brian Nowak, “because it reinforces our corporate culture to support U.S. military veterans and their families.”

Purchased from M&K Truck Centers, months of planning and designing ensued. After the final design was selected, it was decided to use Arlon Graphics’ traditional vinyl for the wrap, which took Jeb Breitzke of B5 Installations three days to do in nearby Huntley. The art of disguise also came into play since Godfrey is based in South Carolina. Management invited him to the corporate office under the pretense that he would be helping with a new hiring campaign focused on veterans.

“Never in our company’s 75+ years of business have we ever designed a truck to stand out amongst the others,” remarked Steve Lowman, Superior Carriers’ VP of Operations. “Also, we’ve never presented a tractor to a specific driver. The time and attention paid to the detail and how Modagrafics aligned everything is a perfect balance. This project truly is one of a kind.”

To see how you could monetize your fleet as an advertising medium, contact Michael Loizzo at (847) 481-5383.