Alpha Baking Company Multiple brands under one company can be difficult to manage unless you have a consistent identity. Alpha Baking wanted to unite their brands, and have customers identify with, and remember their products and uses.  To help accomplish this goal, Modagrafics produced and installed new truckside ads on Alpha delivery vehicles.  These highly visible trucks travel throughout the Chicago land area and are seen by consumers where they shop for bread. The new look, depicting Alpha Baking products in use, shows consumers that they are serious about their products in a lighthearted way.  It also conveys the pride that Alpha Baking has in both the quality and the many uses of their brands.