Nestlé
With over 1000 trucks in their fleet, Nestlé Company had plenty of vehicles on the road to use as “mobile advertising”. What Nestlé needed was to have graphics designed and applied to their trucks to utilize this space. |
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Each brand manager was allotted a certain number of trucks to promote their brand, ranging from Hills Brothers Coffee to Stouffer’s frozen dinners. Modagrafics produced and installed full-color, product shot graphics incorporated with other images on Nestlé’s fleet.
Consumer response has been so positive that drivers of the NesQuik trucks are often asked to take family photos alongside the truck.
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